What is SEO for Dentists?
With such a massive digital world of web pages and websites, it’s no wonder being found on major search engines is so important in 2024. A search engines power to display your dental practice above competitors is paramount in driving new patients to you. A search engine is a massive digital rolodex for the world to find you. The goal is to create more opportunity. People are looking for “Dentists near me”, and they eagerly want to find you. SEO will help convert them to clients for your dental practice.
SEO stands for Search Engine Optimization. A Dentist would use a dental SEO company to employ strategies that help them gain authority and ranking on search platforms such as Google. This can include: setting up and reconciling practice listing management, social media accounts, on-page technical SEO, and local SEO. There are more sub-categories to dental SEO, but those are the important topics of discussion in this post.
What is Local SEO for Dentists?
Local SEO for dentists is a service within the dental SEO umbrella. This directs efforts to listing management accuracy, and dental SEO strategies that concentrate on keyword ranking for phrases such as “Dentist near me” or “Dentist in City/Town”. If you are a dentist that is established in a densely populated area, you probably already know that it can become very crowded with dental practices showered across your local territory. The goal is to rank your practice above those competitors when clients are looking for you in location based results. After all, local clients lead to more local clients.
What is on-page dental SEO?
On page dental SEO is a task that involves optimizing your website’s structure, page title, keyword make-up, mobile compatibility, and general performance. Search engines want to crawl and index your website in a certain way. This means we have to analyze and fix a variety of “on-page” technical aspects to make your website optimal for Google search results. We keep your website updated when the algorithms change. This can be an extensive task depending on how large your dental practice website is. There are times that a complete dental website re-design is warranted to correct the technical errors across dozens of web pages. We start with your home page, dental services, company information, and work our way across all of your content optimizing your web pages to rank well in major search engines. Only when your website’s technical SEO has been polished, will SEO strategies become optimal. Dental Doctor SEO offers this professional service in all of our dental SEO packages.
What is listing management for Dentists?
A large contributing factor to a successful local dental SEO strategy is predicated on your practice listings being free from any issues or inaccuracies. It’s important to routinely audit these listing accounts as aggregating websites can pull false information about your practice. This leads to an inaccurate depiction of what your dental practice offers, where its located, and how clients can contact you – it’s a losing situation. Listing errors can penalize your dental practice in more ways than one; Search engines want accurate information – Clients want accurate information – You don’t want the loss of revenue. It’s not uncommon for a practice to have over 50+ listings across an exhausting amount of web directories. Dental Doctor SEO can automate listing management and reconcile your errors in short order! Ask us about how we can monitor all of your listing data on a monthly basis and send them to you in a report! Send us a message for a free listing audit.
What is dental content creation? Blog posts for Dentists is a SEO tool!
Creating regular content on your dental practice website is a great way to let everyone involved know you are to be taken seriously. This is an amazing resource to interact with your clients, your industry audience, and build a strong search engine presence. Writing an article or uploading a video to your website creates a URL that Google will crawl. This gives you the opportunity to communicate with search engines and build strong credibility with keywords. You also now have a URL that can be shared across all social media platforms. Creating unique relevant industry content shows search engines that you offer value to people searching to read your posts or find your services. When structured correctly, a blog post can be one of the most powerful dental SEO tools. This can set you apart from your competitors when looking at page 1 Google results. Creating content in the form of blog posts and videos builds authority in all of the right places. Dental Doctor SEO offers services that include content creation and social media management.